Blog
Writing & thoughts
Notes, ideas, and lessons from the work.
Distribution First: Why Most Indie Founders Build Distribution Debt
You can have the best product in the world, but if nobody knows about it, you have nothing. Learn why distribution strategy must come before feature development.
Bootstrapped vs. Venture: The Honest Conversation Every Founder Needs
Venture capital isn't the only path, and bootstrapping isn't automatically noble. We break down the real trade-offs so you can choose what fits your goals.
5 Technical Debt Decisions You'll Regret (And How to Avoid Them)
Every founder takes shortcuts. Some pay off immediately, others haunt you for years. Learn which technical decisions compound into nightmares.
Your First 100 Customers: How to Land Them (Not Your 1,000th)
The tactic that works for customer 101 doesn't work for customer 1. Here's exactly how to target your first 100 without scaling too early.
Burnout is a Strategy Problem: How to Avoid Founder Collapse
Burnout isn't about working harder—it's about working smarter. Learn the operational patterns that lead to collapse and how to build sustainable shipping.
The MVP Trap: Why Your First Version Should Ship in Weeks, Not Months
Most indie founders over-build their MVPs, adding features that delay launch and never get used. We break down how to identify your true minimum viable product and ship in weeks instead of months.